Work

The Brief

Nok Air is a regional airline positioned as a fun and engaging lifestyle airline. As such, Nok Air needs dynamic and fun creative content to engage with its target audience in the highly competitive budget airline segment. In addition, Nok Air is regional – meaning that there is a benefit if a single agency can manage social media, creative and content across numerous countries, including Thailand, Vietnam, and Myanmar. While most of the brief focused on social media management and strategy, there were also requirements to integrate influencer marketing and PR into the campaign as a way to generate maximum impact.

Execution

In the travel category, inspiration is a must. Travel companies must inspire people to travel – and help them understand the things to do, places to go , appreciate the local culture and good – and in short make people excited to take a trip.

In a nutshell, Vero was hired to inspire people in Thailand, Vietnam, and Myanmar to book tickets and make a visit to Thailand.

Vero was tasked to maintain and enhance Nok Air’s online presence in Thailand, Myanmar and Vietnam with Bangkok being the hub of developing impactful copy and vibrant creatives. To build brand awareness and communicate competitive promotions across the region, Vero developed a comprehensive and localized content marketing campaign utilizing a variety of social media platforms including Facebook, Twitter, Instagram and Google Display Network whilst engaging with a diverse set of audiences. The social media campaign resulted in the enhanced awareness and positioning on Nok Air among the public in Vietnam and Myanmar, and therefore the results supported a growing business for Nok Air.

The social media campaign resulted in more than 174K fans on the Nok Air Facebook page and achieved high levels of fan interaction with an average engagement rate of 3%. Nok Air is a long term Vero client, and the brand remains a popular choice for travelers in the highly competitive Southeast Asian travel market.