Work

The Brief

One Championship is the largest organizer and broadcaster of martial arts events in Asia. In Myanmar, the brand specifically benefits from the great reputation of one of its fighters: Aung La N Sang a.k.a. the Burmese Python. Aung La N Sang is today a world champion in two weight categories. One Championship contracted Vero to manage its media relations and communications strategy as the fighter was preparing for his second world title in early 2018. Vero has been supporting the organization with media engagement and content positioning since then.

In September 2018, One Championship organized its biggest even in Myanmar “Pursuit of Greatness” and seeked support from Vero to develop a comprehensive content and media engagement plan to generate mass awareness and anticipation of the event to come.

Execution

Over the course of size weeks, our teams organized 5 media engagement activities, ranging from large public press conferences to smaller targeted exclusive photo opportunities for press agencies. Our teams put together a wide scale content factory, developing and pitching close to twenty stories during the buildup to the event. Vero also developed partnerships with Myanmar’s leading media, offering dedicated content in exchange for front page placements. Our media specialists supported One Championship and its 20 athletes around the clock by managing all media queries and by delivering comprehensive briefings to all the company’s spokespeople.