Work

Netflix House: Media Launch Event
CASE STUDIES

The Brief

In 2017, Vero was tasked with officially introducing Netflix to Thailand and engaging with both local and international media to spread awareness about the brand entering the country.

Execution

To ensure that Netflix created a memorable and impactful introduction to the Thai market and media, Vero booked out ‘The House of Sathorn’ venue with the idea of introducing key aspects, features and Netflix Original series in separate ‘themed’ rooms. Journalists and influencers were then able to rotate through different rooms where they would hear from Netflix executives about the brand, Netflix’s key functionalities and their strategy in the market.

At this launch, journalists were able to ask questions, inquire with executives and experience Netflix in a more intimate and immersive manner. Props, photo-booths, swag bags and a customized Netflix TukTuk added to the lively, bold and energetic atmosphere at this Netflix House Media Launch event.

THE RESULT
80
+ JOURNALISTS ATTENDED
4
TIMES INCREASE IN SUBSCRIPTION
70
+ MEDIA COVERAGES