My Spotify is a celebration of self-expression, diversity, and connections made possible by music, honoring a community that understands more than most the value of being oneself.
My Spotify is a celebration of self-expression, diversity, and connections made possible by music, honoring a community that understands more than most the value of being oneself.
Overview
Spotify believes music doesn’t just fill the silence—it fuels identity. It brings people together, gives voice to the unheard, and helps us express who we truly are. Thus, My Spotify is a brand experience that inspires self-expression, culture and community.
A Moment That Mattered
In June 2024, Thailand marked a historic milestone with the passing of its marriage equality bill. Spotify stands in solidarity with the LGBTQIA+ community. Through GLOW, the audio platform has long championed LGBTQIA+ artists on its platform, not just in June but all year-round.
Execution
Bringing the Vision to Life
My Spotify welcomed almost a hundred guests to an intimate night where music met meaning. Important conversations on identity and authenticity were held over a fireside chat by LGBTQIA+ advocates Spotify RADAR artist sarah salola, Spotify VIP Yoshi, LGBTQIA+ allies, Nae, content influencer and Kim, a Spotify VIP. “One of the best events I’ve attended in a while. The atmosphere was electric, the music was fantastic, the show was captivating, and the crowd was incredibly fun and loving.”
A Stage for Queer Joy
As the night unfolded, the energy turned electric. Performances by LGBTQIA+ artists sarah salola, SILVY, and drag queen and TikTok sensation Thammachad transformed the event into a full-blown celebration of queer joy and musical brilliance.
Results
Beyond bringing the space to life in creative personalized ways that are designed for discovery and self-expression (think personalized glass art, collaborative playlists, stickers and tattoos galore), the guests sang, danced, cried, and made new friends. One said, “the energy was so incredible I had to stay. The music, the crowd, the vibe—everything was pure love.”
While we saw more than 500 organic press and social buzz from top tier influencers and media overnight, this wasn’t just a one-off event. It was a strategic expression of Spotify’s brand values – uplifting the voices of artists, as well as self-expression and building community through music.
