Work

The Brief

Jetts Fitness is an exciting new 24/7 fitness business, launching their business in Thailand and building more than a dozen gyms on an aggressive schedule in Thailand. To support this growth, Vero was tasked with generating brand awareness and new sales leads for Jetts Fitness across their branches in Thailand located in Bangkok, Pattaya and Korat.

Execution

Social media is among the most cost effective ways to generate qualified leads in Thailand, and in fact, across most of Southeast Asia. For Jetts, Vero deployed a comprehensive social media strategy focused on telling the story behind Jetts, sharing what makes the brand special – while also building a database of potential customers and prospects who are, from a demographic and geographic standpoint, a good fit with the Jetts offer in Thailand.

Through a wide range of advertising formats ranging from Facebook carousel ads, lead generation ads and static image ads coupled with a Google Search Campaign, Vero was able to hit audiences with fresh, dynamic content that lead not only to brand awareness and activation, but quality leads for clubs across their key regions.

Vero’s in-house team of content and graphic designers were able to tweak and optimize creatives for different channels to drive qualified leads. In addition to this, our team of media planners and performance specialists were able to strategically deploy ads and allocate budget for optimum results.