Le Labo LAVANDE 31 Launch | Media and KOL Relations

Le Labo Lavande 31 New Fragrance Launch
Thailand
Public Relations & Influence/Brand Experience
Media Relations
Brand Experience

True to the Brookly-born brand’s emphasis on artisanal craftsmanship, the Le Labo LAVANDE 31 fuses the unconventional with the classic —and the new product deserved a launch event that exceeded traditional expectations.

The Brief

Vero took on the challenge of creating an event that resembled an olfactory playground that invited the media and select KOLs to a sensory adventure. The primary objective was to harness the influence of the press and digital content creators, fostering awareness of the new product and transforming the Le Labo’s store at Siam Paragon into a venue that inspires self-expression through the power of scents.

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Execution

Vero worked with a florist to create a stunning event decoration that followed Le Labo’s global guidelines while also seamlessly weaving in Thai elements for a uniquely local ambiance. The food and beverage supplier for the event was also carefully selected to align with the brand’s cruelty-free and vegan ethos.

KOLs and top-tier journalists and editors were extended exclusive invitations to the event, granting them privileged access to experience firsthand the essence of Le Labo’s latest creation.

Throughout each event session, our utmost priority was ensuring that every guest experienced a memorable and enjoyable journey, immersing themselves in the essence of Le Labo’s exquisite fragrances and brand philosophy.

Le Labo Lavande 31 New Fragrance Launch

Results

16
Influencers
115
Influencer Coverage
6.6M
Impressions
4.4M
Reach
10
Media
23
Media Coverage
1.6M
Media Value