Hansgrohe x Cotto | Activation Event

Vero Hansgrohe Img
Thailand
Public Relations & Influence/Brand Experience
Activations

Hansgrohe and COTTO, two leading brands in the luxury sanitaryware market, announced their transformative partnership in November 2023, signaling their expansion into Southeast Asian territories.

Vero Hansgrohe
Vero Hansgrohe

The Brief

Hansgrohe and COTTO, two leading brands in the luxury sanitaryware market, announced their transformative partnership in November 2023, signaling their expansion into Southeast Asian territories. Vero was tasked with managing a grand event to launch the partnership at the Summer House in Nai Lert Park in Bangkok. Our role encompassed supporting Hansgrohe in selecting a suitable event venue, designing all event elements, and ensuring meticulous preparation and execution of the partnership launch.

Vero Hansgrohe 007jpg
Vero Hansgrohe

Execution

Vero selected the Summer House in Nai Lert Park, Bangkok, as the venue for the grand event after a thorough deliberation process. Every aspect of the venue was carefully considered to ensure it perfectly embodied the brand’s ethos, offering an immersive and unforgettable experience for the guests.

To ensure targeted reach and engagement, Vero sent out invitations to a carefully curated list of media and VIPs, cultivating an exclusive and highly anticipated event atmosphere.

All design elements—from the backdrop design to the LEDs, panels, and product displays—were also meticulously crafted to reflect Hansgrohe’s brand image and elevate the guests’ experience. This attention to detail ensured that every aspect of the event communicated the brand’s dedication to quality, innovation, and luxury, leaving an impression on all attendees.

Web 5 Full

Results

28
Media Coverage
150+
Guests
16M
Total Reach From Media Coverage
2.5M
Estimated PR Value (THB)