Capturing Serenity: Amanoi Through the Fujifilm Lens | Influencer Marketing

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Amanoi and Fujifilm’s collaboration emphasized the synergy between a brand rooted in nature and wellness and a camera brand dedicated to capturing thoughtful moments.

Vietnam
Influencer Marketing/Public Relations

Amanoi and Fujifilm’s collaboration emphasized the synergy between a brand rooted in nature and wellness and a camera brand dedicated to capturing thoughtful moments.

Brief

To elevate Amanoi’s profile and position it as a sanctuary of natural beauty and understated luxury, Vero partnered with Fujifilm to host an exclusive photography retreat. The initiative invited a curated group of talented photographers and visual storytellers to experience Amanoi through the Fujifilm lens, capturing its landscapes, architecture, and surrounding vistas, including the iconic Vinh Hy Bay. 

The retreat was designed to showcase Amanoi’s commitment to mindfulness and elegance while highlighting Fujifilm’s signature approach to photography, where technical excellence meets artistry.  

By immersing themselves in the resort and its surroundings, the photographers were able to authentically convey the resort’s philosophy of quiet luxury and its growing emphasis on wellness—one of the emerging codes of luxury in Southeast Asia—through compelling visual stories. The collaboration captured the harmony between a brand rooted in nature and well-being and a camera brand devoted to translating thoughtful, serene moments into art. 

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Execution

The retreat brought together carefully selected photographers who specialize in travel, landscape, and luxury photography, prioritizing those whose aesthetics naturally aligned with Amanoi’s ethos. Participants were supported by Fujifilm mentors who offered guidance on technical and artistic aspects of photography, while workshops led by both Amanoi and Fujifilm explored the resort’s design philosophy and the nuances of Vinh Hy Bay’s natural beauty. 

Throughout the retreat, the photographers captured the resort’s light, textures, and landscapes in deeply personal and emotive ways. Selected images were shared on Amanoi’s social channels, amplifying the retreat’s impact and offering audiences a window into the resort’s serene environment. 

Over four days of immersive exploration, the project highlighted how trusting artistry allows collaborations to extend beyond conventional KPIs. It became a story of shared vision, creativity, and authentic engagement—an approach that brings the spirit of Amanoi and Fujifilm to life in a tangible, memorable way. 

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Results

6
photographers and visual storytellers engaged
21
social media posts
VND220M
earned media value for social media
10
pieces of press coverage
VND275M
earned media value