Dell – Branding and Content Marketing
CASE STUDY
The Brief
Like most consumer-facing companies, Dell sought to stand apart from competitors and to gain favor among consumers for its great quality, stylish designs and an overall positive brand image that will make a productive impact on sales. The fact is Dell has products that do an excellent job of meeting the needs of today’s PC users. But more PC shoppers need to know.
So the ultimate brief for Vero was to differentiate Dell from other PC brands in the Southeast Asian region and change the consumer perception of Dell to match the fact that Dell PC’s are more stylish, practical and innovative than the competition. Dell has since trusted Vero to strategize and coordinate Dell’s online and social presence across 4 key markets in Southeast Asia including Thailand, Vietnam, Indonesia and The Philippines.
Execution
Through strategy, research, coordination and execution, Vero’s in-house team of graphic designers, content creatives and media planners created and deployed localized content and ads across Facebook, Instagram and Twitter to elevate and raise awareness for the brand and highlight key positioning, selling points and features in each respective market. In addition to content creation, media planning and and influencer marketing, Vero were able to analyse results to measure the performance of the campaign and devise plans for future campaigns.
