Work

The Brief

Luxury skincare and make-up brand La Mer tasked Vero with introducing their legendary Crème de La Mer product as a go to moisturizer that is perfect for the jet-setting lifestyle to Duty Free shoppers in Thailand in association with King Power. The brand and product would be reinforced in a magnificent manner with a giant Crème de La Mer jar placed in the center of King Power Rangnam, where consumers could walk in to experience the product and brand like never before. Through the introduction of the product, key target audiences needed to be aware of the brand and how the product’s unique formulas can combat dry skin and restore radiance for younger-looking skin.

Execution

To drive buzz and awareness of the giant Crème de La Mer jar at King Power Rangnam, Vero organized a launch event inviting key celebrities, influencers and journalists in the field of beauty and lifestyle. In the build up to the event, Vero coordinated with influencers including both micro and top tier to communicate key messages of the product to their network and fans on social media. This buzz and hype around the product was also amplified through the use of select celebrities to mention the brand. In addition to coordinating with influencers, Vero supported with the management of the event from crafting the invitation letters, liaising with media and journalists, setting up the stage and coordinating the ideas and efforts of a 3D mapping video that would be projected onto the giant jar.