Artificial intelligence is here to stay—and its imprint on corporate communications will only grow more profound and permanent. Staying passive on AI is no longer a neutral stance; it’s a disadvantage. From drafting internal memos to conducting predictive analysis of reputation risks, Generative AI tools are becoming fundamental to the corporate communications function. In fact, the thoughtful use of AI is increasingly seen as a marker of future readiness.
But to be truly future-ready, brands and organizations need structured training and a long-term strategy for AI integration. As AI’s role deepens, so do the risks—misjudgment, ethical lapses, and shallow implementation that fail to harness its full potential to supplement human creativity.
AI Comms Lab: Tailored AI Training by Vero and Polaris
Southeast Asia-based communications consultancy Vero and AI capacity-building firm Polaris have partnered to deliver AI education programs tailored for corporate communication professionals across the region.
This alliance supports corporate communications teams in building AI capabilities. The AI Comms Lab includes inspiration sessions, workshops, and multi-week learning tracks designed to empower participants to harness generative AI, elevate their work, and prepare for the coming age of intelligence.
AI Comms Lab offers a comprehensive learning experience designed to guide the communications sector through AI transformation.
- Awakening Sessions – One- to two-hour presentations that explore AI trends and their implications for the future of communications and work to inspire participants and instil a sense of urgency to learn and act.
- Workshops – Half-day to multi-day hands-on sessions designed to equip participants with practical skills to integrate AI tools into their daily work, with exercises tailored to their unique roles and needs.
- Adoption Support – Long-term engagement focused on identifying priority use cases, rethinking and optimizing workflows, and developing prompt guides, along with responsible AI guidelines, laying the groundwork for effective and sustained use of AI in team workflows.
The training programs are modular and can be tailored to specific teams, skill levels, and focus areas. Longer learning programs are also available with active team support and guidance over two to four months. They may be conducted through virtual, in-person, or hybrid formats.
The Team
Rob van Alphen
Managing Director, Polaris
Rob van Alphen has over 15 years of marketing and PR agency and in-house experience, implementing digital strategy and customer experience projects for brands across Europe, the US, the Middle East, and Asia.
Today, he helps communications teams navigate the AI era by building essential skills, mindsets, and capabilities while supporting organizations in achieving long-term, responsible AI adoption. Rob launched the first global research study on the impact of generative AI among PR and communications professionals and developed Asia’s first PR industry AI guidance.
Ngo Hong Phuc
Senior VP for Consumer Communications, Vero
With over 12 years of experience in brand strategy and integrated communications across Southeast Asia, Ngo Hong Phuc leads Vero’s efforts in equipping brands with future-ready communication frameworks.
Phuc specializes in applying AI to enhance storytelling, optimize workflows, and drive audience relevance. He blends innovation with creative thinking to help clients develop strong brand positioning through audits of customer behavior and communication opportunities, which he then translates into structured IMC plans.
Over the years, Phuc has advised Vietnamese and globally renowned brands across sectors, such as consumer goods, technology, finance, and lifestyle.
The real risk isn’t AI—it’s unpreparedness. Equip your communications team with the skills, strategies, and mindset needed to use AI with purpose. Take the first step—email us at aicommslab@vero-asean.com.
