Brand Experience
With the rise of digital, social media, and influencer marketing, we’ve expanded our services to support brands through every step of the consumer journey. More than ever, we combine our social media, digital marketing, creative and PR capabilities into a single, unified solution.
Featured news
Vero is an award-winning communications consultancy advising some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia. Vero offers insights, case studies, opinion pieces, and whitepapers on the digital and marketing landscape in the ASEAN region.
Not Your Usual Shoptalk: Vero’s ‘The Good Shop’ Inspires Conversations about Slow Fashion
We opened ‘The Good Shop,’ a second-hand fashion pop-up store, at the Vero Supercampus to encourage team members to actively participate in the second-hand economy in fast fashion-obsessed Bangkok.
Greenwatching: A Playbook for Authentic Sustainability Communication in Southeast Asia
Last year, Vero took the Clean Creatives pledge to refuse contracts with fossil fuel companies, which have become notorious as some of the world’s biggest greenwashers. This wasn’t just a symbolic gesture for us — it represented a clarification of purpose that pushed us to question how we approach our […]
Sustainability in Motion: Opportunities & Challenges in Vietnam’s EV Market
Vietnam is embracing electric vehicles (EVs) as part of the government’s sustainability efforts. But is the market ready for this transition?
Vero Philippines Takes on Dell Gaming Mission: Conquer All
Vero and Dell Technologies launched the new Dell Gaming Mission: Conquer All, with bigger missions and more allies.
Apple Raises the Sustainability Bar, yet Mother Nature Yearns for More
Seen as a masterclass in repositioning corporate sustainability messaging, Apple’s latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero’s COO Raphael Lachkar.
How Vero Helped Reckitt’s Move Free Promote Joint Health Awareness in Vietnam
Vero’s multi-faceted campaign for Reckitt’s Move Free resulted in significant brand awareness and SOV in Vietnam.
Economic Instability is Causing Consumer Anxiety: Here’s How Brands Can Foster Confidence and Trust
Understanding the ‘why’ behind consumer anxiety allows brands to reinforce their relevance, and win loyalty and trust. This article was originally published on Advertising Vietnam. With the world still reeling from the impacts of the COVID-19 pandemic, food shortages, geopolitical challenges, and financial fragilities, the path toward global […]
When a PR Crisis Strikes: Leveraging Influencers’ Authenticity and Relatability
The authenticity and relatability that characterize influencers can make them valuable assets in a PR crisis.
WHAT WE DO
Strategy
From initial concepts to solid building blocks for game-changing campaigns, Vero’s team of strategists and planners devise campaign themes, content pillars, and integrated marketing solutions that will amplify your brand.
Lead Generation
Sales. Conversions. Leads. We create the funnel that visitors go through from the ads to the website and onto the forms. Through a combination of digital marketing tracking tools, pixels and codes we run continuously optimized campaigns.
Digital Marketing
Through data-driven strategies, our digital marketing team executes and deploys a variety of targeted ads that provide great return on spend through a range of different solutions including the Google network, Facebook and Instagram.
Public Relations
With over 10 years of continuous collaboration, networking and pr agency services with a variety of top and second tier, local and niche publications, we creatively craft stories that drive action which publications love to print and deploy online.
Content Marketing
Vero’s in-house team of digital creatives and copywriters will ensure your brand shines bright in the crowded space of digital media. Whether it be stills, videos, cinemagraphs, captions, articles or press releases – we’ve got you covered.
Influencer Marketing
Vero’s outreach and PR team identifies key opinion leaders, bloggers, buzzers and digital savvy influencers within your niche to talk about your brand, products or services and share them with their expansive and engaged network.
Corporate Reputation
Vero works in close partnership with corporate clients, businesses and organisations to enhance reputation, build understanding, a line of communication and rapport among both private public sector stakeholders through PR.
Public Affairs
We are proud to work with corporations, institutions, non-profit organizations, trade groups, and educational institutions to help them achieve their legislative objectives.
Crisis Communications
Vero PR agency is well versed in helping companies navigate communications when a crisis arises. From a mass negative news on social to negative editorials in mainstream media, our team is adept at facilitating a scenario planning process.
To reach us immediately for crisis management please email: solutions@vero-asean.com
Monitoring and Insights Servicing
Now more than ever, a brand’s reputation is fragmented across various platforms and a seemingly endless number of influencers. For this reason, brands should monitor and process in real-time what is being said about their actions and messages.
In support of our brand consultants, Vero’s Research and Intelligence Team works to ensure we learn as much as we can from the data we mine. It also takes on large-scale consumer and brand research projects, rolling out a set of research tools to enable detailed insights into the behaviors of our client’s customers and audiences.